Advertising Appeals Assignment

Advertising Appeals Assignment

In the last couple of classes we have discussed how advertising uses different ways to communicate with the consumer. 

Review the following presentation Advertising Appeals and complete the following assignment. Create a presentation in googledocs, the following is to be included:

1. select three commercials and upload them to your presentation, discuss the following; 
1. Type of appeal - with rationale
2. is the advertisement effective? and would you of used any other appeal for the ad? with rationale 
3. and your reaction
2. select three print advertisements and upload them to your presentation, discuss the following; 
1. Type of appeal - with rationale
2. is the advertisement effective? and would you of used any other appeal for the ad? with rationale 
3. and your reaction

This assignment is individual based and presentations will start Friday May 2nd, 2014